The BMW Build and Price Process

For car enthusiasts and luxury vehicle aficionados, few experiences match the thrill of crafting your ultimate driving machine from the ground up. BMW, the renowned German automaker, offers a tantalizing opportunity to do just that through its online “Build and Price” configurator tool. But what exactly does this process entail, and how can you leverage it to create a BMW tailored to your every desire?

In short, the BMW Build and Price tool empowers you to customize virtually every aspect of your dream vehicle, from the engine and exterior color to the interior upholstery and cutting-edge technology features. This comprehensive guide will walk you through the entire process, offering insider tips, pricing insights, and expert advice to ensure you end up with a BMW that exceeds your wildest expectations.

We’ll begin by exploring the Build and Price tool itself and why designing a personalized BMW can be such a rewarding experience. From there, we’ll provide a step-by-step walkthrough of the configuration process, helping you navigate the vast array of options at your fingertips.

Next, we’ll dive into the all-important matter of pricing, demystifying how different choices impact the final cost and sharing strategies for maximizing your value. The high-performance realm of BMW M models will also be spotlighted, catering to those seeking an adrenaline-fueled driving experience.

By the end of this guide, you’ll not only understand the intricate details of building your dream BMW but also appreciate the lasting joys and benefits of owing a truly one-of-a-kind automotive masterpiece. Let’s get started!

What is the BMW Build and Price Tool?

At its core, the BMW Build and Price tool is an online vehicle configurator that puts you in the driver’s seat (literally and figuratively) when it comes to designing your ideal BMW. Rather than settling for a pre-configured model on a dealership lot, this powerful platform allows you to craft a completely unique automobile from the ground up.

The process begins by selecting your desired BMW model and series, ranging from the sleek and sporty 2 Series coupes to the luxurious and spacious 7 Series sedans, and everything in between. Once you’ve chosen your foundation, the real fun begins as you navigate through a dizzying array of customization options.

One of the first major decisions you’ll face is determining the powertrain that will propel your BMW. Will you opt for a traditional gasoline-powered engine, a fuel-efficient plug-in hybrid, or go all-in with an all-electric model from BMW’s cutting-edge “i” lineup? Each choice carries its own set of performance characteristics, efficiency ratings, and pricing implications.

From there, the Build and Price tool enables you to meticulously sculpt the exterior of your BMW to your exact preferences. Perhaps you’ve always envisioned your dream car adorned in a bold, eye-catching hue like Sakhir Orange or Tanzanite Blue. Or maybe you prefer a more understated and sophisticated look with a classic shade like Alpine White or Jet Black. The choice is yours, and that’s just the beginning.

You’ll also have the opportunity to select the perfect set of wheels for your BMW, with a vast assortment of sizes, styles, and finishes to choose from. Whether you crave the aggressively sporty aesthetic of a set of staggered M Performance wheels or the refined elegance of classically styled V-Spoke alloys, the Build and Price tool has you covered.

But the personalization doesn’t stop at the exterior. Step inside, and you’ll be able to craft an interior space that’s truly an extension of your unique style and tastes. Will you opt for the supple, luxurious embrace of rich Merino leather upholstery, or perhaps the more modern and sustainable appeal of BMW’s SensaTec vegan leather alternative? The choice of material is just the start, as you’ll also be able to select your preferred color scheme, stitching patterns, and interior trim accents.

Don’t worry; we haven’t forgotten about technology and convenience features. The Build and Price tool allows you to hand-pick from a vast array of available packages and individual options, ranging from cutting-edge driver assistance systems to premium audio upgrades and everything in between.

Once you’ve meticulously tailored every aspect of your dream BMW, the tool will provide you with a detailed summary of your configuration, including pricing information and the ability to explore financing and incentive options. It’s at this point that the true magic of the Build and Price process comes to life, as you’ll have the opportunity to bring your automotive vision to reality by placing an order for your custom-built BMW with your local dealership.

Why Build Your Own BMW?

While the BMW Build and Price tool is undoubtedly a powerful and feature-rich platform, you might be wondering: “Why go through the effort of building a custom BMW when I could just purchase a pre-configured model from my local dealership?” The answer lies in the unparalleled sense of pride, satisfaction, and personalization that comes with crafting your own unique automotive masterpiece.

For many BMW enthusiasts, the notion of driving a mass-produced vehicle that’s identical to thousands of others on the road is simply unfulfilling. By leveraging the Build and Price tool, you have the opportunity to create a BMW that’s truly an extension of your individuality – a rolling canvas that reflects your personal style, preferences, and driving desires.

Perhaps you’ve always dreamed of owning a BMW adorned in a specific, attention-grabbing color scheme, or maybe you have a particular affinity for a certain wheel design or interior upholstery material. With the Build and Price process, you can bring those dreams to life without compromise, crafting a vehicle that’s as unique as your own fingerprint.

But the advantages of building your own BMW extend far beyond mere aesthetics and personalization. By carefully selecting the options and packages that align with your specific needs and driving habits, you can create a BMW that’s perfectly tailored to enhance your enjoyment and ownership experience.

Are you an avid weekend warrior who relishes the opportunity to carve up twisting backroads? The Build and Price tool allows you to outfit your BMW with performance-enhancing options like adaptive suspension, larger brakes, and even BMW’s coveted M Performance upgrades. Conversely, if you prioritize luxurious comfort and cutting-edge technology, you can load up your BMW with features like massage seats, a premium sound system, and the latest driver assistance systems.

Additionally, many BMW enthusiasts believe that custom-built vehicles hold their value better than their pre-configured counterparts over time, making the Build and Price process a wise investment from a financial standpoint as well.

At the end of the day, building your own BMW is about more than just creating a unique vehicle; it’s about embracing the joy and passion that comes with the ultimate expression of automotive personalization. It’s an opportunity to craft a rolling embodiment of your individuality, tastes, and driving desires – a true dream car that’s as exceptional as you are.

Step-by-Step Guide to Building Your BMW

Now that we’ve explored the “why” behind building your own BMW, it’s time to dive into the “how.” The Build and Price tool may seem daunting at first glance, with its vast array of options and configurations, but fear not – we’re here to guide you through the process step-by-step, ensuring you end up with a BMW that exceeds your wildest expectations.

Step 1: Choosing Your BMW Model and Series

The journey begins by selecting the foundation upon which your dream car will be built: the BMW model and series. Will you opt for the sleek and sporty 2 Series coupe, the versatile and spacious X5 Sports Activity Vehicle, or perhaps the flagship 7 Series luxury sedan? Each model carries its own unique blend of performance, utility, and luxury, so take some time to explore the options and determine which one best aligns with your driving needs and desires.

Step 2: Selecting Your Powertrain

Once you’ve settled on your desired BMW model, it’s time to decide how you want to harness the power of performance. Will you opt for a traditional gasoline-powered engine, known for its exhilarating acceleration and time-tested reliability? Or perhaps you’d prefer to embrace the future with one of BMW’s cutting-edge plug-in hybrid or fully electric “i” models, combining eco-friendly efficiency with the instantaneous torque and smooth acceleration that only an electric drivetrain can provide.

Step 3: Crafting the Perfect Exterior

With the foundation and beating heart of your BMW established, it’s time to turn your attention to the exterior – the canvas upon which you’ll express your unique style and aesthetic preferences. Here, you’ll have the opportunity to select from a vast palette of eye-catching paint colors, ranging from bold, attention-grabbing hues to more refined and sophisticated shades.

But the exterior personalization doesn’t stop at paint. You’ll also be able to hand-pick the perfect set of wheels for your BMW, with a dizzying array of sizes, styles, and finishes to choose from. Whether you crave the aggressively sporty aesthetic of a set of staggered M Performance wheels or the refined elegance of classically styled V-Spoke alloys, the Build and Price tool has you covered.

Step 4: Designing Your Ideal Interior Sanctuary

With the exterior sculpted to your desires, it’s time to step inside and craft an interior space that’s equally reflective of your personal tastes and driving needs. Here, you’ll have the opportunity to select the perfect upholstery material for your BMW’s cabin, ranging from rich, supple leathers to more modern and sustainable vegan alternatives.

But the interior customization extends far beyond just the upholstery. You’ll also be able to choose your preferred color scheme, stitching patterns, and interior trim accents, allowing you to create a space that’s as visually striking as it is comfortable and luxurious.

Step 5: Exploring Packages and Individual Options

No BMW would be complete without a suite of cutting-edge technology and convenience features, and the Build and Price tool empowers you to hand-select the options and packages that best align with your driving desires and lifestyle needs.

Perhaps you’re an audiophile who values an exceptional sound experience, in which case you might opt for the Premium Sound Package, complete with a state-of-the-art audio system and enhanced speaker configuration. Or maybe you prioritize advanced driver assistance features, leading you to select options like BMW’s Driving Assistance Professional package, which includes cutting-edge technologies like Extended Traffic Jam Assistant and Active Cruise Control with Stop & Go function.

From premium lighting upgrades and advanced infotainment systems to heated seats and ventilated massage functions, the Build and Price tool offers a virtually endless array of options to enhance your driving experience and cabin comfort.

Step 6: Reviewing Your Configuration and Pricing

After meticulously crafting every aspect of your dream BMW, the Build and Price tool will provide you with a comprehensive summary of your configuration, including detailed pricing information. This is your opportunity to review your selections, make any final adjustments, and prepare to bring your automotive vision to life.

At this stage, you’ll also have the opportunity to explore various financing and incentive options, ensuring that your dream car remains within your budgetary constraints. The Build and Price tool seamlessly integrates with BMW Financial Services, allowing you to obtain personalized finance quotes, estimate monthly payments, and even apply for credit directly through the platform.

Step 7: Placing Your Order and Awaiting Delivery

With your configuration finalized and financing secured, the final step is to place your order for your custom-built BMW with your local dealership. This initiates the production process, during which your dream car will be meticulously crafted to your exact specifications at one of BMW’s state-of-the-art manufacturing facilities.

While the wait can be agonizing for eager BMW enthusiasts, the anticipation only adds to the sense of excitement and exclusivity that comes with owning a truly one-of-a-kind vehicle. And when the day finally arrives for you to take delivery of your custom-built BMW, the pride and satisfaction will be well worth the wait.

Understanding BMW Pricing and Options

One of the most critical aspects of the Build and Price process is navigating the often-complex world of BMW pricing and options. With so many potential configurations and variables at play, it’s essential to have a solid understanding of how different choices impact the final cost of your dream car.

Let’s start with the foundation: the base Manufacturer’s Suggested Retail Price (MSRP) for each BMW model and series. These starting prices can range from the relatively accessible $35,000 range for entry-level models like the 2 Series coupe, all the way up to well over $100,000 for flagship offerings like the 7 Series and high-performance M models.

But the base MSRP is just the beginning. As you progress through the Build and Price tool, adding options, packages, and personalizing your BMW’s exterior and interior, you’ll see the price steadily increase. It’s crucial to have a firm grasp on your budget and desired features to avoid getting carried away and ending up with a final price that’s outside of your comfort zone.

One area where pricing can vary significantly is in the choice of powertrain. Generally speaking, BMW’s plug-in hybrid and fully electric “i” models tend to carry a premium over their gasoline-powered counterparts, owing to the advanced battery and electric motor technologies involved. However, it’s important to factor in potential fuel savings and tax incentives when evaluating the long-term cost of ownership for these more efficient drivetrains.

When it comes to individual options and packages, BMW offers a vast array of choices that can quickly inflate the final price tag. Premium audio systems, advanced driver assistance technologies, and luxurious interior appointments like massaging seats and ventilated upholstery can add thousands of dollars to the bottom line. It’s essential to prioritize the features that are truly important to you and resist the temptation to check every box, lest you find yourself with an unexpectedly hefty price tag.

One strategy for maximizing value when building your BMW is to carefully research and take advantage of any available incentives or special offers. These can range from regional or nationwide cash allowances and low-interest financing rates to specific package discounts or loyalty rewards for existing BMW owners.

Additionally, it’s often advisable to time your purchase strategically. Dealers may be more inclined to offer attractive deals and incentives towards the end of a model year as they seek to clear out inventory in preparation for the next year’s lineup.

Tips for Getting the Best Deal on Your Custom BMW

While the ability to craft a truly personalized BMW is undoubtedly a thrilling prospect, it’s important to remember that the Build and Price process is ultimately a financial transaction, and savvy negotiation tactics can go a long way towards ensuring you get the best possible deal on your dream car.

One of the most effective strategies is to conduct thorough research and leverage multiple dealerships against one another. By obtaining quotes and pricing information from several BMW dealers in your area (or even nationwide, thanks to the internet), you’ll be in a stronger negotiating position and better equipped to identify the most competitive offers.

It’s also wise to familiarize yourself with current incentives, rebates, and special financing rates being offered by BMW Financial Services. These offers can fluctuate frequently, so staying up-to-date on the latest deals can provide you with valuable leverage when negotiating with dealerships.

Additionally, don’t be afraid to negotiate beyond just the purchase price itself. Factors like trade-in value, extended warranty coverage, and even complimentary maintenance packages can all be potential points of negotiation that can ultimately reduce your overall out-of-pocket costs.

For those with an existing BMW lease or loan, it’s also worth exploring loyalty incentives and programs that may be available. Many dealerships and manufacturers offer special pricing or incentives for repeat customers as a way to foster long-term brand loyalty.

Finally, it’s crucial to remember that while negotiating is an integral part of the car-buying process, it’s important to remain respectful and professional throughout your interactions with dealership staff. Building a positive rapport and fostering a spirit of collaboration can often yield better results than adversarial tactics.

Spotlight on BMW M Performance Models

For those seeking an even more exhilarating driving experience, BMW’s renowned M division offers a tantalizing array of high-performance variants that can be customized through the Build and Price process. These M models represent the pinnacle of BMW’s engineering prowess, combining race-inspired performance with daily drivability and uncompromising luxury.

The M lineup spans nearly every model series in the BMW portfolio, from the compact and agile M2 coupe to the ultra-high-performance M8 Gran Coupe and the incredible XM plug-in hybrid SUV. What sets these M models apart is their meticulous engineering and fine-tuning by BMW’s team of performance experts, resulting in vehicles that deliver an unparalleled combination of power, handling, and driver engagement.

When configuring an M model through the Build and Price tool, you’ll have access to a host of performance-enhancing options and packages designed to extract every ounce of potential from these already impressive machines. From advanced aerodynamic enhancements and weight-saving measures to powerful brake upgrades and track-focused suspension setups, the possibilities are virtually endless.

Of course, this level of performance doesn’t come cheap. M models typically command a significant premium over their standard counterparts, with prices often reaching well into the six-figure range for top-tier offerings like the M8 Competition and XM Label Red. However, for true driving enthusiasts and those who demand the absolute pinnacle of BMW performance, the cost is often a worthy investment.

It’s important to note that while the Build and Price tool provides a comprehensive array of customization options for M models, some particularly exclusive or track-focused components may only be available through BMW’s prestigious “M Performance Parts” catalog. These specialized components, engineered and tested to the highest standards by BMW’s performance experts, can elevate the capabilities of your M vehicle even further, whether you’re seeking uncompromising performance on the racetrack or simply want to unlock the full potential of your high-performance machine.

The Joys of Owning a Personalized BMW

Beyond the tangible aspects of customization and performance, there’s an intangible sense of pride and satisfaction that comes with owning a truly personalized BMW crafted through the Build and Price process. This is a vehicle that exists as a direct reflection of your unique tastes, driving desires, and automotive passions – a rolling embodiment of your individuality that stands apart from the countless mass-produced models on the road.

For many BMW enthusiasts, the act of building their dream car is as much a part of the ownership experience as the actual driving itself. The anticipation and excitement that builds throughout the configuration process, carefully selecting each detail and option, culminates in a profound sense of achievement when you finally take delivery of your one-of-a-kind creation.

But the joys of owning a personalized BMW extend far beyond the initial thrill of delivery. Every time you slide behind the wheel, you’ll be reminded of the care and attention you invested in crafting your ultimate driving machine. Each meticulously chosen detail, from the exterior color and wheel design to the interior upholstery and technology features, will serve as a constant source of pride and satisfaction.

Additionally, many BMW owners believe that custom-built vehicles hold their value better over time than their pre-configured counterparts. The very exclusivity and personalization that make your BMW so special can also contribute to its long-term desirability and resale value, should you ever decide to part ways with your beloved creation.

For some BMW enthusiasts, the passion for personalized vehicles extends even further, with custom-built BMWs becoming cherished family heirlooms passed down from generation to generation. Imagine the pride and joy of handing down a truly unique automotive masterpiece, one that carries not only the legacy of the BMW brand but also the personal touches and preferences of your own family’s automotive heritage.

In the end, owning a personalized BMW crafted through the Build and Price process is about more than just transportation – it’s about embracing the joy and passion of automotive individuality, crafting a vehicle that’s as exceptional and unique as you are, and creating lasting memories and experiences that will endure long after the final mile has been driven.

Common Questions About Building a BMW

As you embark on the journey of crafting your dream BMW through the Build and Price process, it’s natural to have a multitude of questions and concerns. To help alleviate any lingering uncertainties, we’ve compiled some of the most common queries and provided comprehensive answers to ensure you feel fully prepared and informed.

Can I modify an existing BMW, or do I need to order a new one through the Build and Price tool?

While it is possible to customize certain aspects of an existing BMW through aftermarket modifications, the Build and Price tool is specifically designed for configuring and ordering a brand-new, custom-built vehicle directly from the factory. This ensures that every aspect of your BMW, from the powertrain and chassis to the interior appointments and technology features, is meticulously crafted to your exact specifications from the ground up.

How long does the build process take from order to delivery?

The lead time for your custom-built BMW can vary depending on a variety of factors, including the specific model and configuration you’ve selected, as well as current production volumes and demand. Generally speaking, you can expect the process to take anywhere from 6 to 12 weeks from the time you place your order until your vehicle is ready for delivery. During this time, your BMW will be meticulously assembled at one of BMW’s state-of-the-art manufacturing facilities, ensuring every detail meets the company’s exacting standards.

Are there any limitations or restrictions on customization options?

While the Build and Price tool offers an incredibly vast array of customization options, there are certain practical limitations and restrictions in place. For example, certain exterior color and interior upholstery combinations may not be available due to manufacturing constraints or design considerations. Additionally, some particularly exclusive or track-focused performance components may only be available through BMW’s “M Performance Parts” catalog, rather than the standard Build and Price tool.

What happens if I change my mind after placing the order?

BMW understands that preferences and circumstances can change, even after an order has been placed. In many cases, it may be possible to modify or cancel your order, provided the vehicle hasn’t yet entered the production phase. However, it’s important to note that cancellations or significant changes may be subject to fees or penalties, depending on the specific circumstances and timing of the request.

Can I test drive different configuration options before ordering?

Absolutely! One of the great advantages of working with a BMW dealership throughout the Build and Price process is the ability to test drive various models and configurations before committing to your final order. Many dealerships maintain a diverse inventory of vehicles with different powertrain options, interior appointments, and performance packages, allowing you to experience the nuances of each configuration first-hand and ensure it aligns with your driving preferences.

In Conclusion

In the ever-evolving world of automotive luxury and performance, few experiences can match the thrill and satisfaction of crafting your ultimate driving machine through BMW’s powerful Build and Price tool. From the initial spark of inspiration to the final, heart-pounding moment of delivery, the process of creating a truly personalized BMW is a journey that celebrates individuality, passion, and the enduring pursuit of automotive perfection.

Whether you’re seeking the adrenaline-fueled thrills of a high-performance M model or the refined luxury and cutting-edge technology of a flagship sedan or SUV, the Build and Price process empowers you to bring your automotive dreams to life with uncompromising attention to detail. With a vast array of customization options at your fingertips, from eye-catching exterior colors and wheel designs to sumptuous interior appointments and cutting-edge technology packages, the possibilities are virtually limitless.

But the true joy of owning a personalized BMW extends far beyond mere aesthetics and performance. It’s a tangible embodiment of your unique tastes, driving desires, and automotive passions – a rolling canvas that stands apart from the countless mass-produced models on the road. Every time you slide behind the wheel, you’ll be reminded of the care and attention you invested in crafting your ultimate driving machine, a source of pride and satisfaction that will endure for years to come.

So, whether you’re a lifelong BMW enthusiast or a newcomer to the world of premium automotive luxury, the Build and Price process represents an opportunity to elevate your driving experience to new heights, to create a vehicle that’s as exceptional and unique as you are, and to embark on a journey of automotive passion and personalization that will leave an indelible mark on your life and the lives of those around you.