2023 BMW 7 Series Review: Ultimate Luxury Sedan?

For decades, the BMW 7 Series has been the German automaker’s flagship luxury sedan, showcasing the brand’s latest innovations in performance, comfort, and cutting-edge technology. As consumers’ tastes have evolved, so too has the 7 Series, consistently pushing the boundaries of what a modern luxury vehicle can be.

But is the latest BMW 7 Series still a leader in the full-size luxury segment, or have rivals surpassed it?

The all-new 2023 BMW 7 Series delivers an exceptional luxury experience with powerful yet refined powertrains, an opulent interior with the latest tech features, and a surprisingly dynamic driving experience for its size. However, its controversial exterior styling and high ownership costs may steer some buyers towards competitors.

This in-depth review will examine every facet of the 2023 BMW 7 Series, including its range of powerful engine options, luxurious interior appointments, cutting-edge technology offerings, safety ratings, fuel efficiency, pricing, and overall driving dynamics. By the end, you’ll have all the information needed to decide if BMW’s flagship sedan is the right luxury car for you.

Engine Options and Performance

The 2023 BMW 7 Series offers a diverse lineup of powertrain choices catering to different performance tastes and budgets. The entry-level 740i is powered by a turbocharged 3.0L inline-six producing 335 horsepower and 331 lb-ft of torque. While not a powerhouse by flagship sedan standards, this silky-smooth engine provides more than enough grunt for daily driving.

Those seeking electrified performance can opt for the 750e xDrive plug-in hybrid. It pairs the same 3.0L turbo inline-six with an electric motor for a potent combined output of 483 horsepower. BMW estimates an electric-only range of over 35 miles, making the 750e a great option for those looking to maximize fuel savings around town.

At the top of the range sits the powerful 760i xDrive, motivated by a 4.4L twin-turbocharged V8 churning out 536 hp and 553 lb-ft of torque. This brute of an engine rockets the big 7 Series from 0-60 mph in just 3.8 seconds according to BMW – serious performance for a full-size luxury sedan. There’s also the M760e xDrive plug-in hybrid making a monstrous 563 hp from its electrified V8 powertrain.

Regardless of which engine you choose, the 7 Series impresses with its refined power delivery and robust acceleration for passing maneuvers. The buttery-smooth 8-speed automatic transmission upshifts seamlessly, contributing to the sedan’s overall sense of luxury and poise.

While not a sports car, the big BMW exhibits surprising agility and dynamic handling prowess for its size. The steering is light but communicative, body motions are well-controlled, and the optional rear-axle steering aids low-speed maneuverability. The adjustable air suspension delivers a comfortable yet composed ride, gliding over bumps while keeping the chassis planted through corners. In its sportiest settings, the 7 Series disguises its heft well when hustled along a twisty backroad.

Exterior Design and Dimensions

While performance and luxury are essential to any flagship sedan, a bold, head-turning design is equally important to make an impression. And the 2023 7 Series certainly doesn’t shy away from BMW’s latest controversial design language.

Up front, the huge kidney grille commands attention, perhaps a bit too much for some tastes. The slim LED headlights and large air intakes give the 7 Series an aggressive, shark-like visage. Along the sides, sharp creases and a rising beltline create a taut, muscular stance aided by the wheel designs that can measure up to 21 inches.

In back, the LED taillights extend across the entire width of the car, contrasting nicely with the gently sloping trunk lid. Overall, the 2023 7 Series cuts an undeniably modern silhouette that makes rivals like the Mercedes S-Class look a bit dated by comparison.

Dimensionally, the new 7 Series slots right in the heart of the full-size luxury class. Its 126.6-inch wheelbase and 212.2-inch overall length are within an inch or two of key rivals from Mercedes, Audi, and Lexus. This allows for a spacious interior cabin while still being maneuverable enough for tight city streets.

What are the key exterior design features of the 7 Series?

The 2023 BMW 7 Series makes a bold styling statement with design features like:

• Massive kidney grille with illuminated accents
• Sleek LED headlights with L-shaped daytime running lights
• Muscular fenders and pronounced character lines along the sides
• 21-inch wheels pushed to the corners for a planted stance
• Full-width LED taillights visually extending the width

While not for everyone, these eye-catching cues help the new 7 Series stand out from more conservatively-styled rivals.

Interior Luxury and Comfort

Slip inside the 2023 BMW 7 Series and you’re enveloped in a truly first-class space. Rich leathers, real wood trims, and aluminum accents cover nearly every surface, giving the cabin a premium look and feel befitting the flagship status. An optional glass controls interface runs across the dashboard, replacing many physical buttons with sleek integrated touchpoints.

As expected, passenger space is incredibly generous in both the front and rear compartments. Finding an ideal driving position is easy thanks to the multitude of power seat adjustments and power tilt/telescoping steering wheel. Rear seat passengers will feel just as pampered, with available heated, ventilated, and massaging rear seats that recline for true executive seating comfort.

Cargo room is on par for the segment at 18.2 cubic feet of trunk space with a pass-through for loading longer items. Interior small-item storage is a bit lacking though, with a modestly-sized center console bin being the main covered stash spot.

Perhaps the interior’s most dazzling available feature is the massive 31.3-inch 8K resolution Theater Screen. This giant display deploys from the headliner to enable a first-class video experience in the rear seats. It’s the perfect accouterment for those looking to truly be chauffeured in luxury.

How luxurious and comfortable is the 7 Series interior compared to rivals?

In terms of cabin opulence, the 2023 BMW 7 Series ranks among the best in its segment. The quality of materials, design cohesiveness, and attention to detail place it on par with top rivals like the Mercedes-Benz S-Class. Where the 7 Series pulls ahead is in cutting-edge features like the Theater Screen and acres of passenger space, especially for rear occupants. That said, some may find the Audi A8 and Lexus LS to have a more serene, minimalist cabin ambiance.

Advanced Tech Features

In addition to its premium accommodations, the 2023 7 Series introduces BMW’s latest iDrive 8 infotainment system and digital instrument cluster. The sleek curved glass display incorporates a 12.3-inch driver information panel seamlessly integrated with a massive 14.9-inch central touchscreen.

Featuring brilliant graphics and snappy responsiveness, iDrive 8 complements touch inputs with the latest voice recognition and customizable physical controls. Wireless Apple CarPlay and Android Auto are standard, while a Wi-Fi hotspot ensures connectivity on the go. An available 36-speaker Bowers & Wilkins Diamond Surround Sound system transforms the cabin into a personal concert hall.

For fois de la technologie, the 7 Series can be equipped with an arsenal of driver assistance tech. Highlights include a hands-free highway driving assistant, augmented reality navigation that uses live video to highlight turns, and an interior camera that monitors for signs of drowsiness. A surround-view camera system makes parking the big sedan easier.

What are some of the most innovative tech features in the BMW 7 Series?

In true flagship fashion, the 2023 7 Series introduces several cutting-edge technologies:

• 31.3-inch 8K Theater Screen that deploys from the headliner with smart Fire TV integration
• Hands-free highway driving assistant that can autonomously change lanes
• Augmented reality navigation overlaying directional arrows on a live camera feed
• Interior camera that monitors for signs of driver fatigue and distraction
• 5G connectivity for ultra-fast streaming and downloads on the go

With this array of advanced tech, the 7 Series showcases BMW’s vision for the modern luxury vehicle experience.

Safety Ratings and Driver Assistance

Despite its focus on comfort and performance, the 2023 BMW 7 Series also prioritizes occupant protection with a robust suite of standard and available safety technologies.

The big sedan has not yet been fully evaluated by either the National Highway Traffic Safety Administration (NHTSA) or the Insurance Institute for Highway Safety (IIHS). However, based on BMW’s recent track record, the 7 Series is expected to perform well and earn top safety ratings once testing is complete.

All models come standard with essential active safety features like automatic emergency braking, blind spot monitoring, rear cross-traffic alert, and lane departure warning. The optional Driving Assistance Professional package unlocks even more advanced driver aids.

This bundle includes adaptive cruise control that can automatically adjust your speed for upcoming curves and intersections. The Traffic Jam Assistant goes a step further by allowing hands-free operation at low speeds, though the driver still needs to monitor operations.

For additional safety, BMW offers Frontal Collision Warning, Lane Keeping Assistant with Side Collision Avoidance, and even an Interior Camera that can detect if the driver is drowsy or distracted and provide alerts accordingly.

With this array of standard and optional driver assistance tech, the 2023 7 Series gives owners an extra sense of security and peace of mind whether tackling the daily commute or a long road trip.

Fuel Economy and Driving Costs

While efficiency may not be the top priority for buyers in this ultra-luxury segment, the 2023 BMW 7 Series manages to deliver respectable fuel economy considering its size and powerful engine options.

The EPA rates the rear-wheel drive 740i model at 25 mpg city and 32 mpg highway. Going with the all-wheel drive 740i xDrive drops those figures slightly to 22 mpg city and 30 mpg highway.

Stepping up to the potent 760i xDrive with its 4.4L twin-turbo V8 brings a significant efficiency penalty as expected. This model is rated at just 18 mpg city and 25 mpg highway according to EPA estimates.

The plug-in hybrid 750e xDrive is the obvious choice for maximizing mpg in the 7 Series lineup. With a full battery charge, it can travel an estimated 32 miles on electric power alone. Once the battery is depleted, it returns 23 mpg city and 29 mpg highway in hybrid mode according to EPA figures.

Of course, actual real-world fuel economy can vary based on driving conditions. But even with its hybrid options, the BMW 7 Series will be more costly to operate than smaller, lighter luxury vehicles. Routine maintenance and repairs for this complex flagship sedan won’t be cheap either.

Is the BMW 7 Series fuel efficient for a large luxury sedan?

When it comes to fuel efficiency, the 2023 7 Series is about average for the large luxury sedan segment. The plug-in hybrid 750e model gives owners the ability to maximize mpg in the city, while the conventional 740i powertrains post respectable highway ratings. Ultimately, the V8 760i models prioritize performance over frugality. Compared to large luxury SUVs, the 7 Series’ lower stanced aerodynamic sedan shape provides a noticeable efficiency advantage.

Trim Levels, Options and Pricing

The 2023 BMW 7 Series is offered in three main trim levels differentiated by their powertrain: the 740i, 750e xDrive plug-in hybrid, and the high-performance 760i xDrive.

The 740i has a starting MSRP of $93,300 and comes well-equipped from the start. Key standard features include a panoramic moonroof, adaptive LED headlights, 18-way power heated front seats, four-zone climate control, and wireless Apple CarPlay/Android Auto integration.

Moving up to the $97,400 750e xDrive adds the plug-in hybrid powertrain along with a Sport appearance package, premium Harman Kardon audio system, and SiriusXM satellite radio.

For maximum performance, the $123,300 760i xDrive is motivated by the 536 hp twin-turbo V8 and gets 21-inch wheels, M Sport brakes and differential, and aerodynamic body trim. It also opens up options like an even higher-end Bowers & Wilkins sound system and the rear seat Theater Screen display.

Beyond the main trims, BMW offers a wealth of additional option packages to further enhance the 7 Series:

• Parking Assistance Package ($1,100): Adds surround-view cameras and automated parking assist
• Luxury Rear Seating Package ($3,900): Ventilated and massaging rear seats, heated armrests, rear center console
• Executive Package ($6,350): Power rear sunshades, rear entertainment screens, enhanced ambient lighting
• M Sport Professional Package ($4,350): Aero body kit, M Sport brakes and differential, anthracite headliner

With a vast assortment of available configurations and options, it’s easy to push the 7 Series’ bottom line well into the $140,000+ range – putting it squarely in competition with ultra-luxury flagships. But even in base form, this BMW delivers a premium experience worthy of its lofty price point.

In Summary – Is the BMW 7 Series Worth Buying?

The 2023 BMW 7 Series represents the cutting edge of the German automaker’s capabilities in engineering, luxury, and technology. With powerful yet refined powertrains, incredibly posh accommodations, and an array of advanced driver assistance systems, BMW’s flagship sedan delivers a first-class driving experience unlike any other.

For those seeking a dynamic driving character in their large luxury sedan, the 7 Series excels with its nimble handling, potent acceleration, and comfortable yet composed ride quality. The lineup’s breadth of powertrain options, including plug-in hybrid variants, allows buyers to align efficiency and performance to their needs.

Inside, the 7 Series cocoons occupants in a lavish cabin characterized by meticulous craftsmanship, premium materials, and acres of passenger space. Highlights like the available 31.3-inch Theater Screen and hands-free highway driving assistant showcase BMW’s commitment to integrating leading technologies.

However, the 7 Series is not without its faults. The controversial exterior styling is likely to turn off more conservative luxury buyers. And while on par with other premium offerings, the BMW’s higher starting prices and expensive option packages can drive the final cost well into six-figure territory before you know it.

For those not put off by the bold looks and hefty price tag, the 2023 BMW 7 Series delivers a genuinely compelling luxury sedan experience. It’s a technological tour de force with surprising driving dynamics and top-tier creature comforts that put it amongst the world’s best luxury vehicles.

But shoppers desiring a no-compromises luxury experience may be better served by the all-electric BMW i7 sedan. It maintains the 7 Series’ opulent cabin but adds an extra level of serenity and efficiency thanks to its fully-electric powertrain. The i7 is the ultimate embodiment of BMW’s vision for the future of large luxury sedans.